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Use SEO To Boost The Online Presence of Your Business

About Search Engine Optimization

Starting a business or a blog? Then at some point, you will hear the letters "SEO" mentioned in the same sentence with your site health and traffic. The team at Creative Fly has received many requests related to SEO and whether or not it was essential to use one of our business services offered for search engine optimization. Here, we'll provide you with some useful information related to SEO.

New Territory

SEO can be a lot to wrap your head around if you’re just getting started. With that in mind, it is still very important for someone who has a website if they want to make any money online. With appropriate tools and information, you have the ability to implement SEO so that your website attracts more visitors and gets better rankings in search results.

This is a new territory but the only thing that it will cost you is your time. Advertising is a terrific tool for bringing in extra traffic to your website; however, it's this search engine fine-tuning that will give your website the boost it needs for higher rankings on google.

What You Should Do 

Utilize Keywords

To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. An example of this is a site for eyeglasses: include words like “glasses” as well as “glases.”

The more use of your keyword on your webpage will increase your identity and presence with search engines. Make sure to include keywords in URLs of specific pages. The page won’t rank high if the URL has numbers or symbols. Include the keywords you would use yourself.

Putting captions on a website is a great way to optimize it. Captions with rich keyword descriptions for these articles and images are going to help you increase your site visibility.

Domain Importance

Take time and do research when it comes to choosing a business name. You want it to pop, be memorable, and simple enough to understand. A strong business name equally creates a powerful, attractive domain. 

From your name, pick a domain name that is full of your chosen keywords. This will draw visitors who are truly interested in your site’s content. Not everybody will come to your website from the advertisements, some find your site by searching for things on your site. The same example - someone googles "eyeglasses" and finds a link to your webpage.

Harness Your Tags

Writing quality meta tags on every single page of your site can help you find search engine optimization success. Description tags are useful, as they provide textual data about your site in the search engine results. Keep the meta tags simple and of high quality. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

Site Maps

Site maps can help you with your SEO journey. Spiders use the site map to find out information regarding your website. A large site might require more than one site map. As a rule, try to have no more than 100 links per map.

Improve Your Content

An empty blog or website with a page or two, with a minimum amount of words, won't generate traffic. If I clicked, I might not even be interested in seeing more. If you want more traffic to your site, you should improve your content first.

When website visitors don’t see relevant information, they’ll leave a site. One of the best ways to attract traffic is to work on your content. What are you selling? Why? What's going on with your business? Talk to your customer base using a blog or podcast. Add more products and offer more services.

List Your Business or Blog Identity


Even if you don't have a physical business and are a blog, you can list yourself on google. Blogs such as Self Improvement Life have listed themselves despite a physical address. To improve your site’s local visibility, create a listing for your business on sites like Google Places and Yahoo Local. You get more visibility and visitors with this service. Always take up free venues for your publicity.


SEO is crucial to the success of any online business. There are many variables to consider but all you need to do is start with one. Use the information provided in the article and you will be equipped with some of the best techniques to generate direct traffic to your website. While you are handling one task, allow Creative Fly to do another to improve your performance and site health. Check out how we can help with SEO here. More completed tasks equal more traffic, visibility and profit.


Thanks for reading.

Jonathan at Creative Fly